Our Story
More than a brand, we are a way of life—where elegance meets intention.
A note from Gabe
the founder of Vis la Vie
____
In late 2018 I was fortunate enough to relocate to southern Europe. During those special years, I was captivated by its culture, fascinated by the architecture, and inspired by the way locals lived their life. Their outlook and attitude to all aspects of their day to day had a significant impact on their happiness. This 'European Lifestyle' resonated with me and has influenced my attitudes ever since.
One thing that consistently stood out to me was the seemingly effortless style of passersby—an elegant simplicity to their attire and appearance which is reflective of the pride they take in their lifestyle.
Inspired by this, I wanted to translate this essence of Europe into everyday wardrobe by curating timeless and uncluttered pieces that embodied this calmer and minimalist mindset in a world of the complete opposite we live in today.
This is how Vis la Vie was conceived.
Our pieces are designed to encourage you to 'Live the Life'. The life that you aspire to, through high-quality, statement garments that remain with you indefinitely.
A style that embodies an inner confidence of less is more. In an era of over consumption, clutter and busy minds, be that individual who stands out with a quiet inner confidence that our collections reflect.
Vis la Vie is the brand for the more discerning community who appreciate an understated where our core values originate.
____
with love
Gabe and the VLV team
Loved by the VLV / Community
"The perfect everyday tee! The fabric is incredibly soft, with a premium feel that holds its shape wash after wash. The fit is just right, never too tight or too loose. A staple!"
Daniel M
"This hoodie has quickly become one of my favorites. The fit is spot-on, relaxed yet fitted in the right places."
Marco S
"Exceptional quality and comfort. The fabric is thick yet breathable, with a perfect balance of structure and softness."
James R
Behind the scenes
